Year: 2014
Location: Madrid, SP

Materials: Reclaimed fan, wood & spray cans
Client: Self-initiated
Manufacturer: Self-produced



Most of the ultra-low-cost industrial products that are produced in Asia under dubious conditions, have a very short lifespan due to their poor quality and highly affordable prices. All those overproduced objects have a lack of meaning for their owners and are often abandoned on the streets - with all the subsequent consequences - while still working properly. The question that this project explores is, could those discarded products be raw materials for our generation?

Air Color is a graphic tool created by harnessing different components from an orphaned fan and using water-based spray cans as a source of color. One of the small engines, the cable and the plug were selected to be installed into a wooden structure and a rectangular wooden grid was created to host the spray cans.

The outcome is a serie of experimental posters, each one of them varies depending on both content and shape. Before going through the painting method, they have been printed out with visual elements that reveals information about their production process: The amount of colors used, the number of times and also the direction in which the spray passed by the paper. This project seeks to explore the idea of generating new opportunities for those marginal objects that result from our hyper consumerist society.

Credits:
Project assistant - Soline Bredin
Graphics - Antonio García Cárceles



Air Color


Air Color


Air Color


Air Color


Air Color


Air Color


Air Color


Air Color


Air Color


Air Color


Air Color